clean beauty social media campaign

The target audience for this campaign is anyone passionate about self-care, wellness, the environment and how using natural products and eliminating the use of harsh chemicals on the skin is more valuable.

I believe my audience is primarily directed toward women, due to the fact that through my research the data has shown that women are more keen on self-care and prioritizing their wellness journeys over men.

The beauty industry is rapidly expanding, with more individuals —thanks to social media — embracing clean beauty and turning to supplements that support both internal and external wellness.