The design strategy for my Figma website was to make the users want to embark on a clean skincare journey and to prioritize wellness. With the rise of clean beauty and a high demand from consumers all across social media who are desiring to change their lifestyles, I thought it would be the perfect topic for my website. The concept behind my design used a color palette that mixed fresh and fun tones such as a baby blue, a peachy orange, as well as a white background and accents of warmer tones such as a baby yellow. This color palette is inviting to skincare fanatics and this strategy conveys an atmosphere of gentle care, fresh simplicity, and a welcoming warmth that resonates with users seeking natural, clean beauty products and wellness tips.

Using the Gestalt Color Theory, I was able to curate a positive UX (User Experience) & UI (User Interface).